Our Team

Larry Herzing

Owner

As owner of Fortified Roofing and Siding, Larry is responsible for being the leader. He has chosen a team that he trusts and helps everyone complete the goals of the company. His day to day responsibility is handling all things sales. With his experience in United States Marine Corps, he was taught the concept of honor, unity and commitment and that is how he to chooses run his company.
Larry has a need for speed that he fills by enjoying performance boats and cars. He loves riding in his corvette and boating on the water; he hopes to someday own a MTI performance boat. Larry’s passion also extends to classic cars, every year he enjoys the Barrett-Jackson classic car convention. When he isn’t speeding around you can find him hiking, traveling and enjoying different types of food.

Fun Fact Larry has gone over 160 mph in a MTI performance boat and a racecar.

Veronica Herzing

Director of Operations

As the Director of Operations, Veronica is responsible for making the day run smoothly. She enjoys the closeness of a family owned business where she knows she can use her experience and knowledge to make a difference. Whether it is structure, organization, or efficiency, she knows she can contribute to the overall goals of the company.
Veronica enjoys creating memories (and documenting those memories) with her family either boating at the Lake of the Ozark or having a huge bonfire. Her other interests include reading, coloring and traveling.

Fun Fact Veronica has a passion for 11th century and earlier medieval history with the aspiration of visiting castle ruins in England, Scotland and Ireland.

Megan Herzing

Director of Marketing

Megan discovered her passion for marketing in high school, but it wasn’t until her sophomore year in college that she declared it her major. As a graduate from the University of Central Missouri, she has refined her ability to understand markets and communicate to her customers. She is responsible for all branding, research, and social media.
Megan is an avid dog lover, she spends time hiking, watching Netflix, and playing frisbee with her Wheaten Terrier, Murphy. And when she has to leave Murphy at home, you can find her at Chipotle or supporting her favorite sports teams. Megan also enjoys research to learn about new things; she dives into topics like fitness, nutrition, and traveling.

Fun Fact Megan can tell you about almost any dog breed.

Sam Holzer

Production Manager

A native of Jefferson City, Sam is a 2014 graduate of Missouri State University where he majored in Logistics and Supply Chain Management. Sam then spent the next couple of years working in the transportation industry before moving back to Mid-Missouri to work at Fortified Roofing & Siding. Being a former sports reporter for his college newspaper, Sam loves all things sports. Baseball is by far his favorite, and not a day goes by where he doesn’t check up on the current stories revolving around the St. Louis Cardinals. Having an affinity for sweets, Sam has set out a personal goal to try every specialty concrete mix offered at Randy’s Frozen Custard.

Fun Fact Sam plans his vacations around Major League Baseball stadiums he has yet to visit

Kate Henderson

Chief Financial Officer

Kate Henderson began her career in accounting at the age of 20, when she took her first income tax preparation course. After a circuitous route, Kate completed her Bachelors in Accounting and English Literature in 2014.
When Kate isn’t keeping Fortified’s finances in line, she enjoys reading, coloring, making music, and just generally being witty. She has three kids that drive her crazy and make her laugh every day.

Fun Fact Few things make Kate smile wider than editing writing for publication. Seas of red ink make her giddy.

Kari Beuer

Customer Relations Specialist

When you call in to Fortified Roofing you will most likely speak with Kari. As our Customer Relations Specialist Kari uses her vast customer service experience to be there for you throughout your entire project, from beginning to end.
In her free time, Kari likes to go on hikes with her Husband and two sons to nature parks around Missouri. Spending time with family is a top priority, and she is always looking for new and creative ways to do so.

Fun Fact She cannot sing the alphabet in English without switching it to French half way through.

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